Qualitative Research and Quality
Certification for the world Airline and Airport industries ....
Advising the world airline and airport industries on Qualitative issues, SKYTRAX
deliver a unique knowledge-base across all areas of front-line Product, Service
and consumer research affecting the air travel industry of today - whilst
planning for tomorrow.
Quality Certification of Product and Service standards, Competitive Performance
analysis and Quality Benchmarking are core services that Skytrax have provided
to more than 200 airlines and 65 airports - and our client list grows
year-on-year.
Highly regarded across the world for its major passenger Surveys (World
Airline Survey and
World Airport Survey),
Skytrax also conduct a wide range of customised research studies every year, for
a variety of airlines, airports and associated travel suppliers.
Unlike "generic" market research companies, Skytrax offer a truly unique level
of expertise and experience that enables all market research projects to be very
accurately targeted, and conducted with an unmatched skill-set.
"The Skytrax mission statement - without fear or favour - is paramount to
the loyalty of our clients in the airline and airport industries. Strict
adherence to the principles of true impartiality and honesty has been a major
force behind the reputation that Skytrax enjoys enjoys across the globe.
Whatever project we undertake, it is bound by strict rules, and managed in a
manner to ensure that every client receives true added-value from Skytrax."
Edward Plaisted, Chairman, SKYTRAX GROUP
... identifying and recognising weaknesses
... designing and managing processes for maximum efficiency
... targeting practical and achievable goals
... looking to deliver excellence across the air travel industry
