Qualitative Research and Quality Certification for the world Airline and Airport industries ....
Advising the world airline and airport industries on Qualitative issues, SKYTRAX deliver a unique knowledge-base across all
areas of front-line Product, Service and consumer research affecting the air travel industry of today - whilst planning for tomorrow.
Quality Certification of Product and Service standards, Competitive Performance analysis and Quality Benchmarking are core services
that Skytrax have provided to more than 200 airlines and 65 airports - and our client list grows year-on-year.
Highly regarded across the world for its major passenger Surveys (World Airline Survey and
World Airport Survey), Skytrax also conduct
a wide range of customised research studies every year, for a variety of airlines, airports and associated travel suppliers.
Unlike "generic" market research companies, Skytrax offer a truly unique level of expertise and experience that enables all
market research projects to be very accurately targeted, and conducted with an unmatched skill-set.
"The Skytrax mission statement - without fear or favour - is paramount to the loyalty of our clients in
the airline and airport industries. Strict adherence to the principles of true impartiality and honesty has been a major force behind the
reputation that Skytrax enjoys enjoys across the globe. Whatever project we undertake, it is bound by strict rules,
and managed in a manner to ensure that every client receives true added-value from Skytrax."
Edward Plaisted, Chairman, SKYTRAX GROUP
... identifying and recognising weaknesses
... designing and managing processes for maximum efficiency
... targeting practical and achievable goals
... looking to deliver excellence across the air travel industry
