Market research studies provide critical information about customer perceptions of an airline's Product and Service standards, image, branding ... and much more.
A key area of all Skytrax consumer research is defining "real-time" differentials between customer expectation and
perception levels - evaluating the "designed versus delivered" product and service. The key areas of business activity for our Market
Research section include:
Product & Brand Awareness Tracking
Global Customer Satisfaction Surveys
Product & Service Performance Measurement