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QUALITY OBJECTIVE PROGRAMME |
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WORLD AIRLINE STAR RANKING PROGRAMME
Across the world, the SKYTRAX name is synonymous with the Airline Star Ranking programme. Introduced in 2000, the
Star Ranking programme covers more than 400 airlines, on a full membership or associate feature basis.
Airlines included in the full Star Ranking membership benefit from a range of Competitive Performance analysis
studies supplied on an annual basis, together with receiving a full rating breakdown. Entry into the
Quality Certified
airline programme is only available to full member airlines.
The Star Ranking programme applies an internationally recognised evaluation system to assess the "front-line"
quality standards of an airline. Star Ratings reflects the reality of
"delivered" product and service supplied to customers.
Selected Star Rating details are displayed online at the
Skytrax Consumer Air Travel website
- this section now being one of the most frequently visited areas - averaging
over 850,000 unique page views per month
(Data: Oct-Dec 2007)
Customers can check different airline Product and Service standards according to the Star Rating status.
Every airline is ranked on the basis of "delivered" front-line Product and Service quality - with Star Ranking levels
representing "international" product and service standards.
(In the case of "domestic-only" airlines, Star Ranking reflects
domestic product and service quality.)
Star Ranking levels
The detailed Index of Star Ranking subjects is available on application to Skytrax.
Airlines that wish to consider being included in the full Star Ranking Membership programme, and benefit from the associated Competitive Performance and Quality
Certification services should contact us.
For more information about the World Airline Star Ranking Programme, please contact :
Mr Edward Plaisted
CEO
SKYTRAX GROUP
Email: plaisted@airlinequality.com