BUSINESS RESEARCH GROUP (BRG)

Launched in 1991, the Business Research Group (BRG) comprises corporate travellers, undertaking air travel on a frequent basis. Approximately 53 per cent of Business Research Group members work with major international corporations, 41 per cent with SME's - a balance comprising a mixture of governmental staff, self-employed consultants etc.

The BRG currently totals more than 62,000 members (May 2007 - 2008 update pending).

The travel frequency for BRG members comprises a minimum of 6 intercontinental long haul return trips in a 12 month period - a return trip counting as 2 flights.

Trip Reports (May 2006 - May 2007) confirm that 93.6 per cent of BRG members made at least 1 return trip between :

  Europe to USA + Asia
  Asia to USA + Europe
  Australia to Europe + USA + Asia
  Africa to Europe + USA + Asia
  Middle East to Europe + Asia + USA
  S America to Asia + USA


The BRG members originate from over 65 countries, and 84 nationalities are represented. Female travellers make up 14.6 per cent of BRG membership - with this currently increasing at approx 1.04 per cent per annum.

Geographical composition of the BRG is shown in the following tables. The tables show place of residence or business domicile for the BRG members - it is not indicative of nationalities in a specific region - the "expat" percentages are shown for each country grouping.

BRG members complete survey questionnaires for Skytrax projects, and do not receive payment for this service. Skytrax incentivise each research project to encourage full participation.

BRG questionnaire completion is either by email or online questionnaires - the latter being preferred format for 95.7 per cent of BRG members : enabling faster and more efficient data tracking and analysis by Skytrax.

BRG members complete a wide range of surveys conducted by Skytrax, although we limit cross survey participation in any given year. BRG Members who participate in a specific airline Product Survey would not be invited to complete a similar study within the next 12 month period.

BRG member identities are treated in a confidential manner, according to the terms of privacy policy agreed with members, and Data Protection Act (UK) regulations adhered to by Skytrax. General demographics of the BRG members are supplied for each research project.



2007 BRG MEMBERSHIP (2008 updates pending)

Regional Membership details can be viewed on the links below:

  Membership : Europe

  Membership : N/S/C America, Middle East

  Membership : Africa, Australasia, Asia



 

For more information about the Business Research Group, please contact in the first instance :

Mr Peter Miller
Director Marketing
SKYTRAX GROUP

Email: miller@airlinequality.com