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WORLD AIRLINE AUDIT

World Airline Audit research offers most cost-effective and tangible benefits - with added-value

 
QUALITY TRACKING

Skytrax have an unrivalled experience and knowledge of Quality issues affecting the airline industry



WORLD AIRLINE AUDIT



SKYTRAX began the World Airline Audit in 1990, to offer a professional, global quality evaluation programme for airline "front-line" product and service standards.

It is the industry's premier product and service quality audit programme, and has been operated on an annual basis by Skytrax for over 15 years.

The Audit evaluates all aspects of an airline's "front-line" product and service delivery quality performance - across airport and onboard environments. 

Qualitative evaluation and performance analysis is applied across all research features, ensuring that Audit processes deliver the highest degree of accuracy and consistency.

 




Ground service analysis includes airline website operations / facilities, airport ticketing, check-in, security, lounges, boarding, departures, transfer, arrivals and corporate branding - all being evaluated by Skytrax Audit team specialists.

Onboard service comprises analysis of all product and service delivery elements - core product standards, service efficiency and the critical factors of final staff service delivery.

World Airline Audits apply a rigorous evaluation methodology, with all studies and advisory reporting by experienced, aviation specialists - a core benefit of the Skytrax service. We do not use a generalised market research approach for this specialist sector, and all Skytrax staff are airline industry "experts", fully aware of the financial pressures and conditions affecting airlines throughout the world.

World Airline Audit research offers cost-effective and clearly tangible benefits to every airline. Learning that service weakness prevails or that "delivered" products are not matching "designed" quality targets is not of benefit to the airline on it's own. An airline needs effective solutions for achieving change, and policies to maintain quality improvement.

This is where Skytrax provides an unrivalled knowledge of "workable" change solutions ..... integrated to all forms of product change / development, and front-line service delivery. Airline Audit studies analyse every product or service weakness, and apply a complex "cause, effect and remedy" solution.

Skytrax are renowned for delivering a unique, and unrivalled level of accuracy for all front-line service quality assessments.

 


COMPETITIVE PERFORMANCE ANALYSIS



Every aspect of an airline's front-line quality is evaluated and quantified on both a stand-alone, and competitive performance basis - against selected airlines.

This is critical, not only to gain clearest understanding where standards can, or need to be improved, but to maintain momentum of quality change and improvement within the airline.

The stand-alone analysis of the airline, evaluates product and service standards against a variety of different quality measures:

  against Skytrax Quality Benchmarking systems
  against considered airline potential quality levels
  against airline target quality levels


 


AUDIT REPORTS



Each year, Skytrax compile a series of Audit Report studies, based around Competitive Performance analysis across a central core of approximately 85 airlines. The annual reports currently in publication include:

  World First Class
  World Business Class
  World Economy Class
  European Business Class
  Low-Cost Airlines



For more information about the World Airline Audit, please contact in the first instance :

Mr Peter Miller
Director Marketing
SKYTRAX GROUP

Email: miller@airlinequality.com









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