WORLD AIRPORT STAR RANKING PROGRAMME

Skytrax Star Rating programme for the world airport industry is being developed to cover airports worldwide. 

Airports are Star Rated on the basis of multi-faceted front-line Product and Service quality characteristics.  A key feature of Airport Star Ranking data, is the means by which Skytrax evaluate the reality of the "delivered" product and service to customers. 

This means that a small regional airport which will have a different range of product and service options - compared to a major, international hub airport - can still be eligible for a high star ranking, providing it fulfils the conceived quality target. 

Considerable emphasis across all Star Ranking  is placed upon standards of "service delivery"  - be it immigration, restaurant staff or retail assistants.  Whist each sector of product or service may come under a different quality ownership and control, we accept that customers tend to integrate all perceptions - into one impression that is linked to the airport as a whole.

The Airport Star Ranking programme applies an internationally recognised evaluation system to assess the "front-line" quality standards across the airport operations. Skytrax uses well established and recognised quality audit principles, which are designed so that Quality Audits are conducted in a standardised and consistent manner

	The ultimate Approval, awarded to Airports achieving the highest Quality standards. A 5 Star ranking recognises highest standards of Product and Service delivery across the many different assessment categories in the Airport environments. 5 Star Status recognizes airports which are at the forefront of product / service innovation.
	A mark of quality Approval, awarded to Airports achieving a good overall Quality performance. A 4 Star ranking signifies Airports providing a good standard of Product and Service delivery across many different assessment categories in the Airport environment.
	3 Star Grading is awarded to Airports supplying a fair Quality performance that conforms to an industry "average" - when assessing the standards of Product and Service delivery across the different assessment categories in the Airport environment. 3 Star ranking signifies a satisfactory standard of core Product facilities, but reflects some Product weaknesses or a lower / less consistent quality of Staff Service delivery.
	2 Star Grading is awarded to Airports supplying for a poor Quality performance - falling below the industry average in the measured competitive product and service sectors. 2 Star ranking represents a poor standard of Product across different ranking categories - and poor standards of Staff Service delivery across the Airport environment.
	1 Star Grading is awarded to Airports achieving a very poor Quality performance. 1 Star ranking represents very poor standards of Product across most of the featured categories - with poor and inconsistent standards of Staff Service around the Airport environment.
	The Unclassified Airport category covers airlines that are either still subject to a Star Ranking review, or those airports which have been dropped from the Star Ranking programme.

The detailed Index of Star Ranking subjects is available on application to Skytrax.
 

For more information about the World Airport Star Ranking Programme, please contact in the first instance :

Mr Peter Miller
Director Marketing
SKYTRAX GROUP

Email: miller@airlinequality.com