The Airport Product and Service Benchmarking was introduced to meet the unique and ever-growing needs of the world airport industry, and is
integrated with the World Airport Audit. Product and Service benchmarking is where Skytrax deliver a specialist and unique level of expertise.
Airports that wholeheartedly adopt benchmarking outperform those that do not in various dimensions - their commitment to quality management practices, the communication with employees, concentration on continuous improvement with an emphasis on customer satisfaction - and through proactive management.
Competitive Performance analysis for all front-line product and service functions is conducted across more than 188 airports every year.
Product and Service Benchmarking studies consist of detailed product and service feature and benefit comparisons that assess the relative competitive strengths and weaknesses of
airports in any specific product and service area.
The studies are structured as part of the World Airport Quality Audit, an experiential review, or challenge study.